For the new collection we we're looking for a face that resembles our brand values by looks and heart. Bella Hay immediately came to mind. "We like to do things a little differently." Elisabeth says. "Our grannies are also women who have not fallen on their mouths, so we really want to convey that feeling in the rings and the images we create: vintage vibes, with a hint of rock and roll." Bella Hay therefore feels like the perfect match. She will be the face of the new campaign that will be launched this November and we couldn't be more proud.